Put a special offer in your headline Everyone loves special offers and promot...

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Brought to you by wordstream logo Ready to grow your business? Unlock the results you’re looking for with technology-backed solutions designed for small businesses and agencies. Get your free demo How to improve Google Ads CTR with ad copy Low click-through rates could be because you’re bidding on the wrong keywords. But in most cases, you can significantly increase CTR (and conversion volume…and ROI) by simply writing stronger ad copy.

Here’s how. 4. Keep it simple and skimmable Unless it’s a billboard at a long traffic light, you can IT Numbers rest assured that virtually no ads are read in full—especially online ads. Keep your ads simple so they can communicate an effective message at a glance. Here’s how: Include the keyword in the headline and description, but don’t repeat it. Don’t use the full character count if you don’t need it. Don’t complicate your ad with abbreviations that aren’t intuitive. Use plain language that reads easily. how to increase google ads click-through rate - readable ad copy examplePlenty more Google Ads examples here. Improve your CTR with the free guide > 10 Tricks to Get the Click.







How to Write Exceptional PPC Ad Copy 5. Actually have a CTA Telling a user that you have what they’re looking for, that what you have is better than what your competitors have, is not a call to action. You need to actually invite your ad viewers to act. And to act now. Buy now. Download today. Though it’s just one or two words, it’s a micro-push that can make all the difference. Even better, reinforce a feature or benefit in the CTA, like “Starting saving now” or “Talk to a specialist today.” how to increase google ads click-through rate - calls to action in ad copy 6.  But instead of just including them in the description.