Changes in search engine algorithms

juimunijui9

Free-text indexing techniques, large-capacity information retrieval systems based on information relevance, multilingual search techniques, and search techniques for unstructured data that are naturally used in current search engines are, in fact, technologies that had already been developed before 1980. The basic principles of search engines can be found in the concept of information retrieval in the 1940s, when the first generation computers appeared, long before the advent of the Internet, so it can be said that they have been with us for more than 80 years. Since the Internet revolution began around 1995, numerous search engines have emerged. We have been watching the success or failure of these search engines, and recently, with the search market being organized into Google, and in Korea, Naver and Google, we have come to think that there is no longer any dynamic change in the search engine field. However, looking at ChatGPT, which recently appeared along with GPT3.5, many people seem to be seeing that the search field is rapidly changing again.


How far will search engines develop? There were various movies that stimulated our imagination about what that future would look like. Among these movies, I like the movie Ex Machina the most, which was released in early 2015. This movie is about Nathan, the chairman of a  Special Data  company called “Blue Book,” a search engine that accounts for 95% of the world’s search engines, inviting Caleb, a genius developer of Blue Book, to his personal research lab to complete the development. It focuses on an episode in which the artificial intelligence robot, Ava, is made to participate in the Turing Test to test whether it has true self-consciousness. In the film, Caleb falls for Eva's insistence and helps her escape as he grows to like and love her despite knowing that she is a robot powered by artificial intelligence. Through this story, this film ultimately asks us what the essential differences are that distinguish humans from artificial intelligence. One day, Chairman Nathan shows Caleb the jelly-like hardware that makes up Eva's brain (called mind in the movie) and asks him to guess what operating system it runs on.






When Caleb cannot answer, Chairman Nathan tells the story, saying that Eva's operating system is Blue Book (search engine). “The emergence of search engines is like the emergence of crude oil in a world where the internal combustion engine had not yet been invented. Other competitors think of search engines as a money-making tool like shopping or social media, so they think “search engines are maps that show what people are looking for,” but in reality, “search engines are maps that show what people think.” .” The line in this movie goes beyond the prophecy that “search engines will become answering machines to find answers to certain questions” and shows how people materialize their thoughts and decide on their actions based on search sequences. In other words, I think it predicts that it will become a “context machine” that reveals the hidden intentions of human behavior.