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The apologies made by the head of the company in the United States, Michael Horn, do little to reduce the consequences of the fraud carried out. Horn stated, “ We have broken the trust of our customers and the public here in the United States, ” admitting, “ Let's be clear our company has been dishonest .” In the United States alone, the Volkswagen company could face a fine of around , for each vehicle subjected to emissions fraud, which would represent a fine of around  billion .  Did you find the article by our Master in Financial Management professor Raúl Jaime Maestre interesting ? If you want to know more about how to manage a company's corporate reputation, check out the IEBS Master's and Postgraduate programs .


And if you found this article interesting, comment on Twitter Denmark WhatsApp Number Data with the hashtag DebateIEBS!  comments Raúl Jaime Maestre Read more Post navigation lessons learned from the Volkswagen Crisis IEBS debate DIGITAL COMMUNICATION lessons learned from the Volkswagen Crisis IEBS debate A month ago we echoed the scandal of souped-up engines by Volkswagen, and at IEBS we decided... The best Growth Hacking Tools, Examples and Strategies DIGITAL MARKETING The best Growth Hacking Tools, Examples and Strategies The challenge of growing a company is one of the most fascinating for any entrepreneur or senior manager.





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