THAT S BEEN GENERATED SOMEWHERE

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That had happened organically when they walked their beats. And by sharing their knowledge of the neighborhood the citizens helped the police to protect the citizens. Olstrom dubbed the phenomenon co production. Since then it has become common for organizations to treat consumers as production partners. Many high tech firms hire existing customers to beta test early versions of products in order to get critical feedback before creating the final versions. Some companies even base their business model on co production.

Build a Bear stores allow consumers to create personalized teddy bears. With the growth of customizable technology there is an appreciation of this co generation process in many many domains says Nava Ashraf an associate professor in the Negotiations Organizations and Markets unit at Harvard Business School. “ASKING THEM TO APPLY SOMETHINGELSE ISN Chinese Overseas America Number Data T INVOLVING THEM IN THE PROCESS” But there s a dearth of co production in the public health sector which often depends entirely on faraway academics and organizations to solve local problems. This frustrates Ashraf who for more than a decade has studied behavioral economics in the context of developing countries. She believes that global health researchers and public health workers should make a point of co producing knowledge with those who will most benefit from it the residents of the communities they study.





The common process of thinking is that from over here in our ivory tower at Harvard we are supposed to find the knowledge bestow the knowledge to people on the other side of the world and get them to apply it and disseminate it she says. That seems kind of wrong. Recognizing the importance of knowledge co production can lead not only to successful products and services but also to improved supply chain and delivery strategies.