With the help of needs-based content marketing and email marketing,

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But you haven't reached your goal yet: Once you've successfully converted the anonymous visitors into leads, it's time to stay on the ball.  you can turn interested parties into loyal customers - and, ideally, real brand ambassadors who recommend your products and services on social media. In our step-by-step instructions you will learn how to properly plan and successfully implement your inbound marketing strategy. You are just ten steps away from generating new leads and attracting potential customers!


Step 1: Set goals Every good plan has a goal! First, determine the long-term goals of your inbound marketing strategy. What do you want to achieve with this approach? What results are you hoping for? The SMART formula helps you keep track of your goals and measure your Phone Number success. Marketing campaigns SMART goals When formulating your smart goals, answer the following questions: Specific: What are your expectations? Where should the measures be implemented? Who is involved? What possible restrictions are there?







Measurable: How and how do you measure success? Which data and key performance indicators (KPIs) help? Attractive: Are the goals realistic? Relevant: Does the goal help advance your business? Deadline: By when do you want to achieve the common goal? This may sound a bit abstract to you. That's why we give you an example of a smart goal with: “Our company website is expected to attract 30,000 new visitors this year and gain 600 leads or 12 new customers through content marketing . We therefore expect an increase in sales of 30 percent compared to the previous year.” Step 2: Content Audit If your company has been around for a long time, you have probably produced a lot of relevant content.