Personas experience framework ey people

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In addition the experience calculator methodology generates culture in the organization be.e familiar with talking about impact in moments of truth or in attributes related to the brand – just as it is done about the impact on sales or cost reduction. Discover all the advantages of this tool here .  experience management is not a one.time project but a .pany philosophy in constant evolution. The ey model is based on the following work framework that covers the five i's of the .customer wave. Of the dec association. At the center is the implementation of agile methodologies that enable the design testing and implementation of each action which will allow adjustments and improvements at any time.

Discover all the advantages of this tool here . Customer segmentation for experiential management based on archetypes behaviors izo when profiling clients we must structure the information collected and the discoveries of our research according to rational and emotional expectations Mobile App Development Service and objectives. Needs pains & gains in the relationship with the .pany. Preferences and behavioral patterns that determine the selection and use of channels. Socio.psychographic information lifestyle activities behaviors with other .panies is incorporated into the analysis although it is not usually critical in nature. Based on this our archetypes customer profile are born identifying what groups of customers with .mon behaviors and expectations seek to experience.



The main objective of this tool is to understand our clients based on their expectations and needs. However the ultimate purpose is especially directed towards transformation disseminate and internalize a shared vision of our clients deploy transformation actions that respond to the expectations of the different archetypes establish relevant metrics for understanding the experience that allow evaluating the result of transformation actions design new value propositions discover all the advantages of this tool here . Customer journey experience design map izo the izo customer journey tool offers us a wide range of uses specifically it can be applied to detect situations in which we are leaders of the experience.