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For example with long-form content, podcasts and content creation with AI. A spoiled audience Research by Salesforce shows that websites have recently had major breakthroughs in the cloud, on mobile devices, social and with AI technology. Experiences are more immediate, personalized and valuable than ever. This has left consumers spoiled (especially since they can choose from a large online offer), they expect this experience from other websites in 2022. Or, in the words of Salesforce: 88 percent of consumers expect companies to accelerate their digital initiatives

As a result of COVID-19 Marketers are responding to this, because as you can read in the article ' Marketing technology in 2022: 5 innovative trends ', an increasing share of marketing budgets goes to marketing technology. According to Gartner, that number is now 26.6 expected photo editor to increase. So you can't be left behind if you want to keep your audience happy in the new year. Become an authority with long-form content One way to respond to your audience's needs is to share long-form content.



Long-form content provides more value and comprehensive information than shorter posts. This gives the reader the feeling that they can really move forward with, for example, a marketing strategy (to stay close to home) or with SEO. To be clear: long-form content is text of more than a thousand words . It can be a blog, but also a white paper , testimonial or an e-book. Hubspot and Neil Patel, are examples of websites that share a lot of long-form content.